Corey and I thought it would be beneficial to go over some ways that picking a color for your E-letters can affect how people view your brand, help with engagement, and even conversions in the future. The below will give you a good understanding about why color matters to maintain brand identity, and how to use them in a proper way.
(We do understand that some colors go with/matter a lot to particular parts of your communities or your brand itself, this is just a helpful way to consider colors moving forward and to help improve KPIs down the line)
Why Colors Matters in Email Marketing:
- They can create brand awareness.
- They can be beneficial to product marketing.
- They can make customers feel good.
- They can increase click through rates. Regardless of what color you choose make sure to always keep these in mind when thinking about color schemes:
- Know Your Audience
- Balance Your Color
- A/B Test Your Email Colors
- Don’t Mix Up Colors
- Use Colors Smartly Colors and what they mean: White – Sign of Purity and Independence:
- – Because it can lighten up other colors and customer’s attention could be easily grabbed. So, try to use white color as a background and try other colors in the content.
- – Be careful because white color blends and can look like spam, and sometimes is difficult to read.
- – Color #s to consider when utilizing it: #e6e6e6 #dceadd #fff1f1 #e2e5e8 #d3d3dd Black – Sign of Authority & Elegance:
- – This color has been used in different prestigious things, such as cars brand, watch brand, or any perfume brand.
- – Be careful because like white colors, excessive use of Black color can turn out to be a bad result. Try not to overwhelm the recipient by using it.
- – Color #s to consider when utilizing it: #100202 #3d3b2c #0b0012 #17110c #25253b Red – CTA & Urgency (Red color boosts conversions by 21%):
- – Because, red color always creates a urgency in the CTA or CTR button. That’s why it is widely used in the blog posts, newsletters, or any marketing campaigns CTA button (Buy Now or Click Here).
- – Be careful and try to use red to make your CTA perform best among other colors in your email color design. Red acts best when blended with the most primary colors like white and variations of gray.
- – Color #s to consider when utilizing it: #820000 #ff917f #44000e #d41353 #df1f00
Blue – Security & Reliability:
- – Basically, the blue color is widely being used in high-tech products that relate to intellect. However, the blue color is the most popular color among both men & women.
- – Don’t hesitate to use it. Rather everyone will be very glad to see it. Because you can easily calm down your customers and persuade them to open your email.
- – Color #s to consider when utilizing it: #708cb2 #d1e2ff #0c2452 #549cf1 Green – Sign of Peace:
- – Green can make you relax and also very helpful to your eyes. Basically, green is utilized to promote health-related and so-called ‘green‘ products. It can be positive to use green color in your email copy to make your customers or prospects wake up, relax, and persuade them to make a decision.
- – Be careful though, yellowish-green expresses sickness & confusion, dark green indicates frustration.
- – Color #s to consider when utilizing it: #cfea75 #008c15 #30a400 #8db627 #adcb00 Yellow & Orange – Sign of Happiness & Positiveness
- – They express positivity, cheerfulness, creativity, enthusiasm, fascination, and energy. You can see that watching them you’ll feel a positive feeling.
- – So you can use this color to make your customer aware of the important things in your message. As a result, it will not only grab your customer’s minds but also represent affordability and attract buyers.
- – Color #s to consider when utilizing it: #d6e61b #ffb800 #fff16f #ffee52 #ff914d #ff6300 #ff9900 #ffdca8 #ffaf65
